Content Writing

Internet marketing is fueled by content.  It is the present – and the future – of marketing and demands commitment from all businesses, large and small.  Copywriting, quality copywriting, is an essential component of your content marketing strategy.  But effective, content writing is difficult to find.  At Philip Craig, we specialize in the following services:

White Paper Copywriter

White papers are potent briefing documents that address an industry problem and sublimely persuade the audience that you know how to fix it.  They are designed for B2B marketing purposes BUT are not intended to be a sales sledgehammer! White papers provide factual evidence that a problem exists and shows how your product/service can solve it.  Benefits derived from white papers:

  • They are non-threatening — no pushy sales tactics
  • They are one of the best lead generators
  • They are the vehicle to get you past “gatekeepers”
  • They are customer centric – offering something of value for FREE, and
  • They establish you as the VOICE of your industry

I do the work…you get the glory!  Email me at bev@philipcraiggroup.com

Blog Copywriter

The single most important thing a business can do to increase their online presence is blogging.

It improves search engine optimization (SEO).  Each time you post a blog, you’re raising a flag to Google while shouting “look at me, look at me!”  Repeat after me…static websites do NOT attract new clients.

Here are a few other perks of having a consistent blogging strategy:

  • Builds trust with your audience
  • Drives traffic to your site
  • 60% of businesses who blog acquire more customers, and
  • It creates free PR

I love wordsmithing and am easy to work with.  Call me for a casual chat (850) 284-1815 or email me at bev@philipcraiggroup.com

Newsletter Copywriter

A company newsletter is one of the best vehicles for maintaining customer retention and loyalty.  Keeping the momentum with consistent and relevant information is often a struggle for businesses.  That’s where I come in. I actually enjoy writing newsletters.

In addition to writing the copy, we can also assist with high-resolution images, custom illustrations, infographics, and marketing videos.  We can manage a multitude of assignments for you ~ a one stop shop.

Bev Santini, newsletter copywriter.  Contact me here bev@philipcraiggroup.com

What the heck is IoT?

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